The Experience
Beyond the Frame
From public relations to brand management, from retail marketing to organizational transformation: a unique career path, a holistic perspective, and the energy to drive your ambitions forward.
Expertise forged in the field.
As an international marketing and branding director, I’ve been working with luxury, lifestyle, and sports brands for nearly twenty years. After holding global retail marketing roles at Canada Goose, I founded Office-M in July 2024. I work with executives to guide them on their brand strategy and marketing transformations. I also serve as Creative Director at Ykone Zurich.
Let’s Connect →Pushing the Boundaries
I enjoy understanding what makes a brand unique and identifying the idea that gives it its full potential. My value lies in this ability to bridge strategic vision, creativity, and business reality.
I clarify complex situations, challenge assumptions, and make decisions with an entrepreneurial mindset honed within international organizations.
Then I get involved in bringing these ideas to life, taking into account budgets, teams, and the specific characteristics of each market. I channel my energy into setting a course and creating the conditions for everyone to contribute. This is where my involvement can change the dynamics of a company: when departments work together, decisions become transparent, and ambition takes shape in the customer experience.
Discover our areas of expertise →The Stages of My Journey
- Since March 2026
Ykone Zurich
I lead the creation of brand narratives, content, and social media campaigns to strengthen the connection between brands and their communities.
- Since July 2024
Office-M
As founder and Fractional CMO, I help executives turn their vision into brand strategies and actions that inspire teams and grow their businesses.
- 2018–2024
Canada Goose
From EMEA to global marketing leadership, I supported the brand’s product launches and its transformation by bridging creativity, business development, and customer experience with international teams.
- 2011–2018
Vertu
I led regional marketing by aligning the global vision with local teams and strategic partnerships to grow the customer base in Europe, the Middle East, and the United States.
- 2008–2011
TAG Heuer
I oversaw communications, content, and product launches for the mobile phone division to translate TAG Heuer’s identity into a new product category.
- 2005–2008
Edelman
I worked on building brand visibility for companies such as Lancôme, Dove, and Microsoft through press relations and media events.
Discover my work
A selection of projects and experiences with international brands.