Rouen Handball
Supporting a New Chapter
Aligning branding and marketing practices with the club’s teams.
The Context
Rouen Handball represents the Rouen metropolitan area, with two elite men’s and women’s teams competing in Nationale 1. Its ambitions to move up a division call for an evolution of its image and marketing practices.
In a region where rugby and hockey play a major role, the club must increase its visibility and strengthen its relationships with the public, businesses, and institutional stakeholders.
The Challenge
The Rouen Handball’s athletic and human potential stands in contrast to its fragmented organizational structure. Communication lacks common standards, interactions remain unstructured, and teams have few tools to coordinate their efforts or measure their impact.
How can we build a more professional brand with limited resources, while uniting players, staff, volunteers, and partners around a shared vision?
The Initiative
Since September 2026, I have served as the volunteer director of marketing for Rouen Handball. I oversee artistic direction, team management, and partnership strategy. The marketing scope encompasses CRM, digital, and events.
The Scope of the Mission
- Artistic direction and brand consistency.
- Marketing team management.
- Commercial partnership strategy.
- Integrated marketing, CRM, and event management.
What This Role Demonstrates
In a sports club, identity, audience engagement, and partnerships must all move forward together. My role is to integrate these elements into the teams’ day-to-day work.